Better Results, Less ResourcesWISER WASHThe Wiser Wash process eliminates the use of pumice stones and toxic chemicals involved in traditional washing of indigo denim. Meanwhile beautiful abrasions and bright contrasts remain. All of that, using a single cup of water in the decolorization of the denim.
The Wiser Wash process eliminates the use of pumice stones and toxic chemicals involved in traditional washing of indigo denim. Meanwhile beautiful abrasions and bright contrasts remain. All of that, using a single cup of water in the decolorization of the denim.
If all the jeans produced worldwide were washed wisely, we could save 1400 billion liters of clean water each year. That’s equivalent to 400.000 Olympic sized swimming pools.
Water is life. For our planet, for plants, animals and we as humans. An important fact, however is that only 2.5% of the water on our earth is fresh and we should treat this natural resource with upmost care.
Throughout our industry we handle water differently.

It is a shocking fact that traditional laundry techniques and fabric production require significant amounts of fresh water. Added with several kilograms of hazardous chemicals and pumice stones. This is the commodity, the common fact and industry-standard.

At Wiser Globe we’re creating amazing denim looks, from basics to high-fashion. However, we share the passion for denim, sustainability cannot be forgotten. Therefore, we need to start being Wiser about how we do things. The question is: how to revolutionize our processes. How to empower the change that is needed to take care of Mother Earth.

Wiser Wash delivers a choice. Our technology can create mouthwatering denim washes, totally eliminating the need for pumice stones and hazardous toxic chemicals involved in traditional washing. Decolorization with only one cup of water. This allows us to save significant amounts of clean water. Water we can put to better use. Wiser use.

INNOVATIONS

Our mission is not only to reduce the usage of resources and ensure a sustainable production, but to make and help to create beautiful designs. We are passionate about changing the fashion industry for the good.