It is a shocking fact that traditional laundry techniques and fabric production require significant amounts of fresh water. Added with several kilograms of hazardous chemicals and pumice stones. This is the commodity, the common fact and industry-standard.
At Wiser Globe we’re creating amazing denim looks, from basics to high-fashion. However, we share the passion for denim, sustainability cannot be forgotten. Therefore, we need to start being Wiser about how we do things. The question is: how to revolutionize our processes. How to empower the change that is needed to take care of Mother Earth.
Wiser Wash delivers a choice. Our technology can create mouthwatering denim washes, totally eliminating the need for pumice stones and hazardous toxic chemicals involved in traditional washing. Decolorization with only one cup of water. This allows us to save significant amounts of clean water. Water we can put to better use. Wiser use.